Five Tips for a Great Client Relationship

Five Tips for a Great Client Relationship

When I think about my experience maintaining good client relationships, especially within the Pharma Industry, five key points come to mind:

Teamwork |Expectations | Consistency | Feedback | Delivery

Truly understanding and utilizing these five points has allowed my team to develop great client relationships and maintain a high level of overall satisfaction. With both internal teams and with our Brand Partners and clients. Recently, my team received invaluable feedback from a client with whom we work closely expressing that they were impressed with how well we were able to partner with them.

“I am very pleasantly surprised and happy with how fast Healthcasts works, reaches out with questions if something is unclear, updates the content well, and are very pleasurable to work with.”

Teamwork is undoubtedly one of the most important pieces of the client relationship puzzle.  Not only does it allow you to showcase your ability to work well with each other, but it also sets a positive tone with your Brand Partners.  Teamwork lends to open communication between all parties involved making it easy to have a conversation if an issue should arise.

Setting expectations ensures that everyone is on the same page. If your team and your brand partners understand the flow and timing of events, everything tends to run more smoothly.  Setting expectations also relays important information like what is needed to be successful and how it can be accomplished.

Consistency is a term used frequently within the Pharma Industry. I think raising hands on both sides (Healthcasts Media and within the Brand Team) is a way to show a steady flow and open a line of communication with the client. When we ask questions upfront or provide advice to our partners we show consistency in all areas. I believe Brand Partners appreciate when we are able to do this, making ourselves available to help echo the needs specific to any client.

Keeping an open feedback loop is a great way to make positive movements for all partnerships.  It  allows us to partner with and help improve a client’s products with the internal goal of successfully helping them reach their brand goal.  Requesting feedback is a promising way to solidify the notion that as a partner we will listen to the needs of the client, giving both sides the opportunity to improve any project.

These four key points stem down to the final point: Delivery. This means that we give each client the same effort to help build a brand, exposing them to the Healthcare Provider community in a positive, efficient, and timely manner. Our team tries to help steer the way for each brand partner by helping them stick to timelines, and measure against realistic goals and launch dates.

In addition to having a great client relationship, we believe clients are most responsive when we can work as a team to solve a problem together. Whether it be within our Data Department, Client Services Department, Account Services, or Sales, Healthcasts Media as a team shows efficiency across our divisions to help a client navigate and correct minor hiccups that may arise. Success at the end of any campaign is when both sides of the partnership knows a job has been well performed to the best of our ability.

Melissa Manger

Director, Media Operations

Healthcasts Media